China Basketball Association
Our newest sponsorship arrangement is with the Chinese Basketball Association (CBA). As Official Partner of the CBA men's basketball professional league, we will be involved with all regular season games, the All-Star Game and the widely followed playoffs. STANLEY, DEWALT and GQ Tools brands will benefit from a full array of rights in camera view that include LED advertising, player appearances, image rights and composite logo usage with the league—reaching a cumulative viewership of 725 million. In addition, our brands will be featured in all official CBA League communications and promotional materials.