in incremental revenue over three years
goal of total revenues from emerging markets
Global Emerging Markets
Global Emerging Markets represent our largest area of opportunity. Today, emerging markets make up approximately 17% of our total revenues with a goal of ultimately exceeding 20%.
We now manage these various markets by a region- led center of gravity, with all activities overseen by a senior executive. Across these markets, we are launching a strategy that focuses our efforts and resources into locally designed and manufactured, mid-price-point products—an enormous opportunity that addresses the needs of approximately 70% of the global emerging markets tool segment.