The South Coast Air Quality Agency-Sponsored Lawn Mower Exchange Event

The CDIY direct sales team partnered with Southern California's South Coast Air Quality Agency in August 2013 to stage four trade-in events allowing customers to trade in gasoline-powered lawn mowers for discounted Black & Decker cordless mowers, as part of a coordinated effort to improve air quality in the Los Angeles Basin. Nearly 3,000 Black & Decker mowers differentiated by their "Zero Emissions in the Yard" were sold in 20 hours.